Musaffa – Branding & Social Media Campaign

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The Goal -

To establish Musaffa as the world’s first trusted Halal trading platform and build awareness among ethically conscious investors. The aim was to create a strong brand identity while educating users on Halal trading and positioning Musaffa as both a resource and a community.

The Approach -

Ninearc developed a comprehensive branding strategy, including logo design, color palette, and brand guidelines to reflect transparency, trust, and innovation. We executed a social media campaign across multiple platforms, creating engaging content about Halal investing and financial education. A key component was launching the Musaffa Channel, where the Musaffa team shares market insights, trending stocks, and investment tips, directly connecting with the audience.

The Results -

The campaign successfully increased brand awareness and online engagement, established Musaffa as the go-to platform for ethical investing, and cultivated a growing community of informed users. The Musaffa Channel became a key resource for audiences seeking guidance on Halal trading and investment trends.